My One Afro Mindset
Visual Identity
From Concept to Icon—A Brand Identity That Speaks
Transforming ideas into a powerful visual identity—this project for The One Afro Mindset was all about merging mission with design. Through sketches, strategic decision-making, and logo refinement, I assisted this brand in crafting a brand identity that authentically represents its Pan-African vision. See the creative process behind the final design.
01
Preliminary Sketches
Here are some preliminary sketches generated during the idea creation stage in an effort to convey my clients ideas unto 'paper'. This stage seeks to combine my clients mission and vision into a logo that elevates the company's brand.
02
Logo creation Features and Benefits
As part of my design process, I present the strategy for every design decision that went into the creation of the logo, such as the image on the left. Here I created a simple infographic detailing the element within the logo and how it ties back to my client's goals.
03
Final logo render
After the nitty-gritty details were all agreed upon, the chosen logo as seen below was further developed and rendered into its black and white versions. This was created to provide my client with the autonomy to use their logo on various colour backgrounds.
04
Logo Mock up
This logo creation process would not be complete without creating a mock-up of the logo on various print and promotional materials. This provides my client with a visual representation of how the logo will look when utilized online and in print. Here, the logo is placed on paper to simulate it in a physical form.