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The Khana Group

Work Samples

Elevating Brand Awareness Through Digital Strategy

​​​At The Khana Group, I worked to amplify the company’s voice in the research and sustainable development sector. By managing content creation, scheduling through Hootsuite, and analysing engagement data, I helped refine marketing strategies that strengthened partnerships and increased brand awareness. See how my expertise drove results.

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About my role at The Khana Group

I worked as a Communications and Partnership Assistant for The Khana Group from, June 2022 to December 2022.

 

  • I supported the Marketing Lead to develop and implement the annual, quarterly, and daily communication, marketing, and business development strategy of the TKG’s brand by identifying communication opportunities to strengthen the existing owned online communication channels amongst TKG offices and partners.

 

  • I wrote and managed content, designed, reviewed and scheduled content using the Hootsuite software for content distribution to the company’s owned online social media channels. This was executed to increase visibility and awareness of the company’s competencies, to establish and deepen key partnerships in the research and sustainable development sector via social media.

 

  • To inform, collaborate and develop future strategies, I monitored web and online channels analytics and provided monthly reports to leadership and the entire team. Based on feedback and reviews, marketing strategies were adjusted to increase online engagement particularly on the social media channels namely; Facebook, LinkedIn, and Twitter.

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There may be no better way to communicate a brand's mission, vision and its company activities than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for my signature touch.

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