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Martins Maintenance Services

Branding 

Logo Design, Brand Identity, Merchandise Design

Introducing the brand kit designed for Martins Maintenance Services, a well-established local business offering comprehensive property maintenance services in Manchester including Painting and Decorating, Plastering, Rendering, and Cleaning Services.

I had the privilege of collaborating with Martins Maintenance Service to create a visually captivating and distinctive visual identity for their brand. Scroll down to see the design process.

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The Main Logo

Recognizing the importance of establishing a strong online presence, my client emphasized the need for a speedy turnaround. Rising to the challenge, I completed this project within a tight timeframe of 1-2 days.

Given complete creative freedom, I took inspiration from the company's industry and name to design a logo that truly stands out. The logo features a letter mark which is the letter 'M,' taken from the first letter of the business name outlined with saffron lines, cleverly incorporating a roof and a painter's brush within the final stroke to signify the company’s business of managing and maintaining property. The words spelling out the business name is positioned underneath the letter mark to communicate to the average viewer the initial services the company offer.

To further enhance the brand's identity, I created a logo variation where the letter mark replaces the letter 'M' in Martins, with the rest of the words ‘Maintenance Services’ positioned underneath. This gives the brand the ability to be cohesive and recognisable in many settings.

The Main Logo

Hover to see the logo variation

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Other Components

In the design kit I created, the submark is the letter mark 'M' that I described earlier, featuring saffron outlines, a roof, and a cleverly incorporated paintbrush. Additionally, the chosen element for the brand is a paintbrush, which was incorporated within the design of the letter mark. This element holds significance as it represents one of the many tools used in the Martins Maintenance Service's industry and captures their specialization in painting and decoration services. The combination of the letter mark and the paintbrush element creates a cohesive and memorable brand representation for Martins Maintenance Service.

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SUBMARK

ELEMENT

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Colour Palette

For this brand, I carefully curated a captivating colour palette consisting of Saffron, San Juan, Iron, Gull Grey, and White. These colours were thoughtfully selected to evoke a sense of vibrancy, professionalism, and elegance. Saffron, with its vibrant and energetic tone, adds a touch of warmth and creativity to the overall palette. San Juan brings a refreshing and modern feel, while Iron adds a sense of strength and stability. Gull Grey introduces a subtle sophistication, and White brings a clean and timeless quality to the palette, enhancing legibility and ensuring a polished look. Together, these colors form a harmonious palette that perfectly complements the Martins Maintenance Service brand and enhances its visual identity.

Saffron
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San Juan
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Iron
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Gull Gray
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White
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Typography

The strategic selection of typefaces plays a pivotal role in shaping the visual identity of any visual brand kit. The pairing of Now and RoxboroughCF typefaces for Martins Maintenance Services brings a dynamic and cohesive typography system that enhances the brand's communication. Now typeface, with its modern sans-serif structure, lends versatility by seamlessly adapting to various formats. Its varied weights enable clear distinction between titles, paragraphs, and texts, ensuring optimal readability across different contexts.

 

On the other hand, Roxborough CF, a serif typeface, injects a touch of sophistication and emphasis where needed. Its subtle variations in thick and thin lines evoke a sense of elegance and professionalism, making it ideal for drawing attention to key elements. This strategic blend of typefaces were selected to suite the business's unique identity. By harnessing serifs, contrasts, and stylistic variations, this typography system that aligns seamlessly with Martins Maintenance Service's brand, elevating its visual presence across various mediums.

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Brand and Social Media Icons

Designed the Martins Maintenance Services brand icons in the signature colours to reflect and communicate the brand's services and values pictorially.

These icons include social media logos (Facebook, LinkedIn and Instagram), a construction's worker profile icon, paint bucket, paint brush, tools and a customer service icon. 

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This project allowed me to blend my approach of authoritative expertise with a creative touch, ensuring the brand's personality shines through.

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